Hi, I’m Jel.
Senior UX Designer, Product Designer & Researcher with 14 years of experience across mobile, console, PC, web, and live-services. I help teams reduce risk, uncover player needs, and build scalable experiences through research-driven design.
Product Discovery • User Research • Live Service Design • Accessibility • Systems Thinking • Cross Functional Leadership • Design Strategy
✦ Specialities
Featured case studies
Call of duty + Activision
Building a research practice for lifecycle marketing and player-facing experiences.
Evermerge
Driving engagement through live-service event and feature design
Kerbal Space Program 2
Reducing complexity and improving player understanding in a deep simulation environment